10 SEO Myths You Should Leave Behind In 2015

Google’s Panda and Penguin algorithm updates shook the world of SEO  professionals marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways and swapped them for a long overdue focus on quality content.But does that mean an SEO’s job is just to pump out high-quality, keyword-optimized content? Far from it. In fact, SEO has changed so much in the past several years that many marketers are not sure what’s outdated, what’s important, what will actually move the needle, and what’s simply wasted effort.

This article is going  to point out all of the most common myths and assumptions about how SEO works and debunk them for you, so you’re not wasting a single moment on things that simply don’t matter for SEO in 2014.

Lets Get Started :

Myth #1 : I must submit my site to Google.

The idea that you need to submit your website to Google in order to appear in search results (or rank) is nonsense now a days. 

While a brand new site can submit its URL to Google directly, a 

search engine like Google can still find your site without you 

submitting it. 

And we know, a submission does not guarantee anything. Crawlers will find your site and index it in due time, so don’t worry about this idea of needing to “tell” Google about your site.

Myth #2 : SEO is all about ranking.

While there’s a strong correlation between search results placement and click through rates, ranking is not the supreme end goal that it used to be.

Studies of click through rates and user behavior have shown that 

searchers favor the top search results mainly the top three listings. However, it’s also been shown that on subsequent pages, being listed toward the top of the page shows similar click behavior. And with search results now being appended with rich text/snippets and author tags, results that appear below the top-three search results are getting much higher click through rates.

Even before all of that was applied, rankings did not guarantee 

success. Theoretically, you could rank quite well for a term, get 

tons of traffic, and not make a dime from it. Is that what you really 

want? I don’t think so.

Myths #3: SEO is something I can hand off to IT.

There seems to be a perception that SEO requires some technical expertise, and since it is technical, IT can just do the work. While there is a technical component to SEO, it requires way more than just technical chops, so I’d think long and hard before handing an entire project to IT or a web designer.

Though you may need some of those individuals to assist you during the course of optimizing your website, it’s far from ideal to just give SEO duties to IT and expect best practices to be adhered to.

While many IT professionals are adept in many technical areas  

for instance, making sure your website is crawlable and setting 

up redirects and XML sitemap files  just remember that many 

IT personnel also work on things like setting up printers, which is well  a different skill set than what’s needed to effectively run 

an SEO strategy. 

Myth #4: More links are better than more quality content.

This is something that often comes along with the question, 

“Which should I invest in, link building or content generation?” 

Links are an important part of your website’s authority. However, if you have budget to invest in your website, I would say, “Hire someone to write for you.”

Too often, when businesses hire someone to do link building, they focus on the quantity of links rather than their quality but linking is not a numbers game anymore (far from it, actually). You should focus on having relevant and diverse sources that link to relevant pages. 

When you invest in content, that content can be used for webpages, blog posts, lead generation offers, and guest posts on other sites -- all content types that will bring more links with them over time.

Myth #5 : Meta description have a huge impact on search                             ranking.

Meta descriptions are HTML attributes that concisely explain the 

contents of webpages. You have seen them before on Google’s 

search engine results pages , where they’re commonly used as preview snippets. So, it’d make sense that Google’s algorithm would take these meta descriptions into account when determining search rankings right? Well, not so much.

As Google announced back in 2009 that meta descriptions (and 

meta keywords) have no bearing on search rankings. That’s not 

to say, however, that these descriptions aren’t important for SEO. On the contrary: Meta descriptions present a major opportunity to separate yourself from the riff-raff and convince searchers that your page is worth navigating to.Having a relevant, compelling meta description can be the difference between a searcher who clicks through to your page and one who clicks elsewhere.

Myth #6 : Social media and SEO are not related at all.

The intersection of SEO and social media is referred to as “social search.” Social search is very much a real thing an increasingly formal relationship between search and social has been evolving for years, and Google is working hard to prove this with Google+ and Author profiles.

In social search, content is prioritized if it’s connected to you in 

some way -- this could be through a Facebook friend, Twitter 

follower, or connection on any other major social network. 

Alternatively, some forms of social search prioritize content that 

has been shared by social media influencers, even if those experts are not directly tied to you.

So make sour you have a great social strategy which will help you in search engine optimization .

Myth #7 : More pages i have is better. 

Logically, you would think that the larger the footprint of your 

website, the better you would do  but it’s simply not true.

First, not everything you publish gets indexed. 

Second, sometimes, pages get indexed, but don’t remain in the 

index. And third, just because you have pages indexed doesn’t 

mean they will drive qualified traffic and leads.

Unfortunately, those who strive to have lots of pages on their 

website also tend to overlook the quality of that content and 

realistically, it’s difficult to strive for both. The aim should be to 

publish what is most relevant. Have your content be at its best.

Myth #8 : Microsites and other domains I own that link or redirect back to my site will help my SEO.

The chances of this doing much for your SEO are slim to none. 

It’s like having an election in which you vote for yourself a thousand times that still counts as one vote.

Search engines are smart enough to know who the registrants 

are for a domain and can see if it’s the same person as your 

primary domain. 

There is not much value in spreading your SEO thin, which is 

what you do by setting up domain after domain and optimizing 

each rather than putting all of that love into your primary domain. 

Why not just add the content to your primary domain or build a 

tool as an add-on to your website?

Myths #9 : My homepage needs more content.

Think of your homepage as the gateway to your business. Visualize it! This is your chance to make a first impression and convey what you’re all about. Maybe your value proposition is simplicity in that case, just a single login makes sense.

For most marketers, however, there is a need for a bit more content and context than that. Your homepage content should be long enough to clarify who you are, what you do, where you’re located, your value proposition, and what visitors should do next. These visitors should leave satisfied, not overwhelmed or underwhelmed and certainly not confused.

Myths 10: On-page SEO is all I need to rank.

Putting keywords on a page is not a magic bullet. Even with flawless on-page SEO, you have only tackled one part of the entire SEO equation.

Your SEO efforts should be a holistic composite that focuses on 

quality throughout on-page optimization, off-page optimization, 

user experience, and conversions. 

So, be prepared to do more than just on-page SEO.

Conclusion :

SEO is about the overall experience for a searcher, and that experience starts the moment they enter a search query. The better their experience with you from your SERP listing, to the quality and relevancy of the content on your site, to the ease with which they can move through your site the better your SEO will be, too.

Understanding these SEO truths will make you both more effective and more efficient with your organic search strategy.

I hope you this article help you....